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McDonald's is a company responsible for an international network of cafeterias, whose activity is known as fast food, being the 2nd largest network in the world in the area mentioned above, second only to fast-food chain Subway. The term also refers to the brand of the company, which transcends and appears embedded in contemporary mass culture. The network was founded in April 1955 in Illinois, USA. She currently sells about 190 burgers per second in the world, with a new store opens every ten hours. [Citation needed] Between 1955 and 1993, its 14,000 stores sold 80 billion sandwiches. Together brands like Coca-Cola McDonald's is considered one of the most widespread symbols of international capitalism. His most famous product is known as the Big Mac sandwich
Big Mac, the best-known product and sold at McDonald's.The McDonald's brand is available in over 120 countries. More than 30,000 stores around the world serving nearly 50 million customers each day. [4] Over 70% of McDonald's restaurants are owned by local entrepreneurs and are operated by them.
In addition the company operates other brands of restaurants and eateries around the world as Aroma Café, Boston Market, Chipotle Mexican Grill, and has a small share in Pret a Manger. As of December 2003 was also the owner of Donatos Pizza. Sales in 2004 were $ 19.1 billion, with net earnings of $ 2.75 billion. He also had a subsidiary, Redbox, which started in 2003 as an automated convenience store 5.5 meters, but since 2005 has focused on DVD rental machines's.
Most McDonald's restaurants offer both counter service and Drive-Thru, covered space with tables and sometimes outdoors. The Drive-Thru, Auto-Mac, or McDrive as is known in some countries, often has separate cabins to order, pay and pick up the products. In some countries "to fatty McDrive" near highways offer no counter service or table. On the contrary, places with high population density often does not have the Drive-Thru service. There are also some restaurants, located mostly in shopping areas that offer Walk-Thru service in place of Drive-Thru.
Themed restaurants also exist, such as restaurants "Rock and Roll McDonald's" restaurant and Mc Movie 1950, in Porto Alegre, Brazil. Some McDonald's in suburban areas and certain cities have big playgrounds indoors or outdoors, called "PlayPlace or McDonald's Playland. These were created primarily in the 1970s and 1980s in the United States and later internationally.
The business model of McDonald's Corporation is a little different from most other fast-food chains. In addition to the normal postage rates, resources, and percentage of sales, McDonald's also gets rent, partially linked to sales. As a condition of the franchise agreement, the corporation owns the property where the majority of franchises are established. However, the UK model is not as much competition as the global model, and less than 30% of the restaurants are and most of the franchise is owned by the company.
McDonald's trains its franchisees and others at Hamburger University in Oak Brook, Illinois.
According to Fast Food Nation by Eric Schlosser (2001), about one in ten workers in the United States was, at some point, employed by McDonald's. The book also claims that McDonald's is the largest private operator of playgrounds in the United States, as well as the largest purchaser of beef, pork, potatoes and apples.
In India the snacks are made with vegetables only, or mutton, in this country since the cow is considered a sacred animal. [5]

History
McDonald's China.
Mc Donald's in Valparaiso, Chile. 1937: Brothers Dick and Mac McDonald open a hot dog stand called Airdome in Arcadia, California.
1940: The brothers move to the tent Airdome San Bernardino, also in California, where they open a McDonald's restaurant on Route 66, on May 15. The menu was based on 25 items, mostly barbecue. The first McDonald's hamburger cost $ 0.15 and as was common at the time, hired 20 carhops; waiters who upon skates, they gave the customer's request in the car. This became popular and very profitable.
1948: After noting that most of the money they earned came from hamburgers, the brothers closed the restaurant for several months to build and deploy an innovative Quick Service System, a kind of mount series for the burgers. Then the carhops lost their jobs. When the restaurant was re-opened it now sells only hamburgers, milkshakes and fries, becoming a highly successful, whose fame is spread by word of mouth.
1953: The McDonald brothers began to create franchises its restaurants, with Neil Fox and the first franchise opening the second restaurant was opened in Phoenix, Arizona. It was the first to use the style based on the Golden Arches. In the same year the original restaurant was rebuilt based on that style. Also in 1953, the fourth restaurant opened in Downey, California, on the corner of Lakewood Avenue to Florence, where he works today, being the oldest restaurant in operation.
1954: The entrepreneur and the shake machine salesman Ray Kroc becomes fascinated milkshake with the McDonald's restaurant during a visit and discovers his extraordinary capacity and popularity. (Others who visited and ended up inspiring the idea of McDonald's were James McLamore, founder of rival brand Burger King and Glen Bell, founder of Taco Bell.) After seeing the restaurant in operation, Kroc offered to the McDonald brothers, who have sold franchises, selling them out of the company's original location (California and Arizona), the first being his own franchise. Kroc worked hard to sell McDonald's brand. He even tried to impose himself on his wartime friendship with Walt Disney in hopes of opening a McDonald's at Disneyland, which was about to be inaugurated. But his project failed.
1955: Ray Kroc hires Harry J. Sonneborn as Finance Manager for McDonald's. Harry Sonneborn would become an important influence on the corporation until he resigned in 1967.
1955: Ray Kroc founds "McDonald's Systems, Inc." on March 2, a structure for his planned franchises legalized. And still opens on April 15 in suburban Chicago, Des Plaines, Illinois, the ninth restaurant brand. Only the first day, the sales total is $ 366.12. The company's literature usually refer to that date as the "beginning" of the company, which has had fifteen years, taking out the McDonalds brothers in history to give more value to the "Founder" Kroc. The company also calls this McDonalds restaurant "number one".
Beginning of the 1960s: One of Kroc's marketing ideas is his decision to sell McDonald's hamburgers to families and children. A franchise in Washington, DC sponsors a children's show called Bozo's Circus (Bozo's Circus). Bozo was a franchisee character, played (Los Angeles) by Willard Scott. After the show was canceled, Goldstein hires Scott to play the McDonald's new mascot, "Ronald McDonald" in the first three television commercials highlighted the character was. Ronald McDonald has just spreading to the rest of the country through a marketing campaign, but later decides that Scott and his original version of fancy are not suitable for the role. A cast of characters "McDonaldland" (McDonaldland) is developed.
1960: Kroc changed the name of your company to McDonald's Corporation.The McDonald's mascot Ronald McDonald. 1961: The McDonald brothers agree to sell Kroc the rights of his company for $ 2.7 million, a sum that Kroc did with loans from multiple investors (including Princeton University). Finding the sum extremely high, Kroc decided to cut relations with the McDonald brothers. The agreement allowed the brothers to keep their original restaurant, but for an oversight, they can not retain the right to continue with his McDonald's franchise. It was renamed the d "The Big M" ("The Big M"), but Kroc took him into bankruptcy, a McDonald's building just a block north. If the brothers had kept the original agreement that gave the right to 0.5% of annual gross revenue of the chain, they and their heirs would be earning more than $ 100 million today.
1963: The fish fillet is introduced in Cincinnati, Ohio, a restaurant located in a neighborhood dominated by Catholics, who did not eat meat on Fridays. It was the first addition to the original menu, and was taken at the national level the following year, with fish being provided by Gorton's of Gloucester.
1967: It opened the first restaurant brand outside the United States in Richmond, British Columbia, Canada.
1967: The current design of chain restaurants, and garrets with tables inside the restaurant and entered.
1968: Big Mac, similar to Big Boy hamburgers, the restaurant of the same name, and hot apple pie on the menu are introduced.
1970: Having changed hands in 1968, the restaurant "Big M" original closes. It was demolished two years later, with only a portion of the sign stood. This part, has since been restored.McDonald's in Tokyo, Japan in 1971: It opened in July in the district of Ginza in Tokyo, Japan, the first McDonald's in Asia.
1971: On August 21, is open the first European restaurant brand in Zaandam, near Amsterdam, the Netherlands.
1971: In December, it opened its first restaurant in the German city of Munich. It was the first McDonald's to sell liquor, beer. The other European countries soon followed in the early 1970s.
1971: It opened in December in the Sydney suburb of Yagoona, the first Australian restaurant.
1973: The Quarterão with cheese on the menu is introduced.
1974: On October 12, is open the first McDonald's in the UK. In Woolwich, southeast London. 3000 was the company's second restaurant.
1975: The Drive-Thru is deployed in January in the city of Sierra Vista, Arizona. It later became known as "McDrive" or "automation" in some countries.
1976: It opened in Porirua, the first restaurant in New Zealand.
1979: It is the first restaurant opened in South America in the city of Rio de Janeiro, Brazil. The unit, located at Rua Hilario de Gouveia, in Copacabana, is still in operation.
1979: Happy Meals, or "Happy Meal" menu enter the United States.
1979: It opened the first restaurant in France, in the city of Strasbourg.
1980: McDonald's introduces the McChicken, the first sandwich made of chicken. Without success, the menu was removed and later re-released after the success of McNuggets.
1981: It is the first restaurant opened in São Paulo, Avenida Paulista located in the store is still operating.
1983: Introduced in the menu McNuggets.
1984: On July 16, James Oliver Huberty attacking a McDonald's restaurant with a gun, killing 21 people in San Ysidro, California called the McDonald's massacre.
1984: The company becomes a major sponsor of the 1984 Olympics. The restaurant in the United States lose money on the promotion "When America Wins, You Win" ("When America Wins, You Win") after the Soviet Union has boycotted the games, which resulted in a large number of medals won by country and biggest loss in network history.
1985: the cafeteria was the first official edition of the festival Rock in Rio Nearly 1 million 200 thousand sandwiches were consumed within the City of Rock in 11 days of the event.
1986: McDonald's opens its first franchise in Italy, the capital Rome. To match the historic landscape near the steps of Piazza di Spagna, a facade less flashy wins and sets new standards for interior decoration.The letter "M" is the key brand of McDonald's. 1988: McDonald's opens its first restaurants in Communist countries. In Győr, in Hungriae in Belgrade, then Yugoslavia.
1990: On January 31, the first McDonald's opens in Moscow the Soviet Union. It was for a time the world's largest McDonald's (today is the largest in Beijing). For political reasons, McDonald's Canada was responsible for independently, with little support from the U.S. parent, a Muscovite in the restaurant walls shows together Canadian and Soviet flags. To overcome supply problems, the company created its own supply chain, including farms of the Soviet Union.
1991: It is the first restaurant opened in Portugal. In Cascaishopping on May 23.
1992: On April 23, the largest McDonald's restaurant in the world to this day is opening in Beijing, capital of China (700 seats).
1994: It opened the first McDonald's in Africa, in Cairo, Egypt.
1996: The first McDonald's opens India.
1996: The first McDonald's opens in Belarus, which becomes the hundredth country to receive a franchise. At the opening ceremony, the Belarusian militia is accused of the brutal use of force against members of the public who wanted to enter the restaurant in Minsk.
1998: In Portugal opened a restaurant in the Park of Nations, where the Expo 98. At this time was the largest in Europe.
2000: Eric Schlosser publishes Fast Food Nation (Fast Food Nation), a book that criticizes the fast-food restaurants in general, particularly McDonald's.
2007: An explosion in a coffee shop in the fast-food McDonald's in St. Petersburg, Russia, left at least six dead, including two children